Monday, November 14, 2011

My Open Letter To Target

To Whom It May Concern,

I shop at Target regularly and wanted you to know how pleased I was by something I experienced in one of your stores today.

As I walked into the SuperTarget in Blaine, Minnesota with my 19-month old son this morning, something caught my eye. I looked up and saw seasonal decorations which said, "Merry Christmas." As I continued my shopping trip, I took note to see if there were other similar decorations and was pleasantly surprised to see that there were quite a few of these Christmas greetings placed throughout the store, including the checkout area where everyone who made a purchase could easily see them.


In our overly politically correct modern society, I'm tired of hearing people say "Happy Holidays" so as to avoid the potential of offending someone when in reality, most people would tell you that they are in fact celebrating CHRISTMAS.  More often than not, when someone says, "Happy Holidays" to me, I reply by saying, "Merry Christmas." It would be hard for me to even express how much I appreciated seeing these decorations in your store today.  On behalf of the millions of Americans who've grown weary of feeling guilty for wishing someone a "Merry Christmas," I want to extend my heartfelt gratitude.

I took this photo while I was in your store today and posted it on my social networking sites. It has easily become one of the most popular pictures I've ever posted which leads me to believe that I'm not alone in my sentiments.

Once again, thank you for your willingness to step outside of what has become the cultural norm and embracing something that is meaningful to me.

I'll be (intentionally) shopping at Target a lot over the next couple of months.

Merry Christmas,

Dan Leverence

1 comment:

  1. I stopped at the service counter at the Andover Target to thank them for saying Merry Christmas. Amen to your blog! Thanks for sharing Dan.

    Heidi Fluth